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Starting a Business / National Small Business Week

Starting Up? Here's Where You Should Put Your Money First

Former Staff Writer
Opinions expressed by Entrepreneur contributors are their own.

Aspiring business owners are often unsure where to invest their money. For marketing expert Melanie Spring of the Washington D.C.-based branding firm Sisarina, the answer is crystal clear: “Put it into your logo.” 

At the outset, scattering cash around in small doses can stunt growth, she says. However, investing in a professional logo creates instant impact and can stand the test of time. Hear more from Spring in this short video.

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