The 3 Critical Elements to Selling Online Like a Pro

  • ---Shares
Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

As sales expert Perry Marshall puts it, there are three steps to selling anything: Traffic, conversion, and economics. These are the "cornerstones" of sales and marketing, he says.

"You get the traffic, you convert the traffic, you sell the traffic, then you take your money and you reinvest it in more traffic," says Marshall, author of 80/20 Sales and Marketing (Entrepreneur Press). "If you can make the process profitable then it goes around and around and your company grows bigger."

The most important element of the process is the economics, Marshall says. Can you reach your customers affordably? Could they be willing to give you even more money than they already give you now? 

In this video, Marshall explains.

Related: 

One Way to Turn Customers Into Raging Fans: Be Controversial

Finding Customers Fast and the 80/20 Rule of Sales

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

The 80/20 Rule and How to Supercharge Your Sales and Marketing

 

 

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.