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Howdy, Neighbor

Building community, instant online stores

This story appears in the January 2000 issue of Business Start-Ups magazine.

Are you interested in building a Web site that sets your business apart from other sites on the Internet? You're not alone.

There are thousands of possible areas of interest on the Internet. Latching on to the one that encompasses your company's target audience is the best way to make your site the proverbial water cooler around which your market gathers. Take a look at these start-ups, whose sites boast an exceptional sense of community:

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