How to Make Your Logo Memorable

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
Staff Writer. Covers leadership, media, technology and culture.
4 min read

There are few logos that are quite as ubiquitous as McDonald's golden arches or Coca-Cola's red and white looping script. How can you turn a simple logo into something that's a permanent part of the cultural lexicon? There are few strategies to help you on your way there.

When designing the logo for your startup, think about simplicity, especially with the color scheme. While the original Apple logo was a rainbow apple, its current iteration is a striking black and white rendering.

Related: When Designing a Logo, First Comes Personality, Then Color

Make the logo consistent with your brand, and ensure that it lines up with the message and values you want to impart to your customers. What are your company's core characteristics? The most memorable logos will express that.

And before you make a final call, get feedback through market testing, surveys and a trusted outside perspective.

For more helpful tips on designing a memorable logo, check out the short video above.

Related: 5 Awesomely Entrepreneurial Artifacts That Will Soon Live at the Smithsonian

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
From business to marketing, sales, design, finance, and technology, we have the top 3 percent of Experts ready to work for you. Join the future of work and learn more about our Expert solutions!

Latest on Entrepreneur