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Jet Set

Ink different.

This story appears in the January 2000 issue of Business Start-Ups magazine.

Look at all the pretty colors. Warhol paintings. A bag of Skittles. Care Bears. Your next printout. There's a reason they don't make black-and-white TVs anymore. We've been watching the same slow phase-out with gray-scale-only inkjet printers. Color inkjet printers are the beasts of burden of choice in many small businesses. The initial investment is cheap; every company and their dog makes one; and you can dress them up with fax, copy and scanning functions. For our nefarious purposes, we'll stick with straight-up, printing-only color inkjets.

We're not trying to steer you away from a laser printer. If your business can afford one, go for it. They're usually cheaper to keep up in the long run. An inkjet may cost $99 in the bargain bin, but soon you're bound to notice how you have to shell out $60 for new cartridges every other month to feed its insatiable appetite for ink. They may look cute and fluffy, but you have to shop smart to keep them from biting your budget.

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