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Something Old, Something New

Partner up.

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This story appears in the January 2000 issue of Business Start-Ups magazine.

Kris Ramer always wanted her own business. After graduating from college with a degree in small-business management, Ramer, now 27, decided to put her schooling to use by forming a company with her father to market one of his inventions.

Her father, Paul Ramer, 58, already owned Ramer Products, a company that marketed ski-mountaineering equipment. His new invention, Notwax, lubricated cross-country skis and snowboards without using wax. The product worked well, but the only way to sell it was to get users to actually try it, and Ramer Products didn't have the distribution network needed to market Notwax. So Kris and her father formed a new company, Zardoz, in Boulder, Colorado, solely to market Notwax.

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