Content Marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Guest Writer
CEO and Co-Founder, Onboardly
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If a tree falls in a forest and no one is around to hear it, does it make a sound?

The same could be said about a content-marketing strategy, when it comes to optimizing the elements of a company's blog or other website copy for sharing. If you publish content without a plan for its distribution, it certainly won’t get noticed. Then all the time and effort put into the work are lost. That's unless, of course, you want your blog to remain a private journal.  

The performance of that content online can be affected by little changes in the call to action, optimizing the web copy for search, adjusting the post's timing, using images and even where social-media buttons are placed.  

The infographic below explains some basic points to consider for your blog and content-marketing plan. 

Click to Enlarge+
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

More from Entrepreneur

Elizabeth's expertise can help you scale your business, build a personal brand and focus on being a value-driven CEO.
Book Your Session

For a limited time only, get this bundle of Entrepreneur Press® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.