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Christmas Catalog Craze

How to convince your customers to buy from home for the holidays

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This story appears in the September 1996 issue of Business Start-Ups magazine.

For mail order catalogs, the Christmas season marks the single largest sales volume period of the year. In today's highly competitive market, smaller mail order marketers have to constantly think of new and better ways to generate more and bigger sales to current customers, as well as build their new customer base.

By using special advertising techniques in your holiday promotions, you can take advantage of this once-a-year buying frenzy to increase your sales volume and new customer list.

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