Subscribe to Entrepreneur for $5

You're The Boss

Tap into the power of referrals to boost your business.

This story appears in the September 1996 issue of Business Start-Ups magazine.

Like many new entrepreneurs, David Sakrison, a Ripon, Wisconsin, editorial consultant, tried to snag clients with a series of snappy print ads. His $1,600 expense resulted in a grand total of two calls. "And one," he reports, "was from a competitor scoping me out."

Sakrison knew there had to be a better way. The answer was referrals. "Once I started really pursuing referrals, there was no sense in ," he says. "Using referrals puts every other way of building a to shame."

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks