You're The Boss
Tap into the power of referrals to boost your business.
Like many new entrepreneurs, David Sakrison, a Ripon, Wisconsin, editorial consultant, tried to snag clients with a series of snappy print ads. His $1,600 expense resulted in a grand total of two calls. "And one," he reports, "was from a competitor scoping me out."
Sakrison knew there had to be a better way. The answer was referrals. "Once I started really pursuing referrals, there was no sense in advertising," he says. "Using referrals puts every other way of building a business to shame."
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