You're The Boss
Tap into the power of referrals to boost your business.
Like many new entrepreneurs, David Sakrison, a Ripon, Wisconsin, editorial consultant, tried to snag clients with a series of snappy print ads. His $1,600 expense resulted in a grand total of two calls. "And one," he reports, "was from a competitor scoping me out."
Sakrison knew there had to be a better way. The answer was referrals. "Once I started really pursuing referrals, there was no sense in advertising," he says. "Using referrals puts every other way of building a business to shame."
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising