Google, Barnes & Noble Just Made a Big Play in the 'Instant Gratification' Race

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

The race to provide customers with instant access to everything just got a lot more intense.

In a bid to take on rival , Google and Barnes & Noble are partnering up to provide same-day book delivery. Beginning today, customers in certain parts of , and the area can receive the books they order from local Barnes & Noble stores in a matter of hours.

The books will be delivered through Google's year-old shopping service, Google Shopping Express, which lets customers order items for same-day delivery from retailers such as Whole Foods and Guitar Center.

Related: Watch Out Oyster: Amazon Accidentally Unveils Kindle Unlimited, an All-You-Can Read Book Subscription Service

"We're excited that people in the San Francisco Bay Area, West LA and Manhattan will be able to use Google Shopping Express to get same day deliveries from Barnes & Noble, joining our existing partners like Target, and Staples,” a Google spokesman said.

Although Google has been tiptoeing around the edges of Amazon’s same-day delivery , its new partnership with Barnes & Noble takes direct aim at loosening Amazon’s firm grip on the online book market. The partnership comes just a day after Amazon announced that it would be expanding its same-day delivery service to six additional cities, including New York, Philadelphia, Dallas and Washington, D.C., bringing the total to 10.

Related: Barnes & Noble to Split Into Two Separate Companies

For Barnes & Noble, Google Shopping represents another opportunity to boost its online sales as the company continues to struggle with its brick and mortar stores. The bookseller's Nook business has also been in steady decline, with Nook revenues falling 35 percent last year and 22 percent just in the last quarter.

But the move also while Amazon is facing its own battles in the book world. The company has been under fire recently over its tactics to extract a better deal for e-book pricing from the publisher Hachette. Customers have complained about sparse availability and long wait times while authors contend that Amazon’s negotiating tactics ultimately prevent more people from reading their work and hurting their bottom line.

Related: Customized Ecommerce Meets 3-D Printing in Amazon's New Online Store

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur