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Start-Up Mart

Make sure the company you choose can deliver the goods.

This story appears in the September 1996 issue of Business Start-Ups magazine.

Overnight : it's almost an afterthought, a "no-brainer." To most people, overnight shipping means one : Federal Express. Their name has become a generic term, as have "Kleenex" and "Xerox"; when you want something shipped overnight, you "" it. The company even officially changed their name to the more ubiquitous version, acknowledging its growing status as a household term.

This has proved a profitable practice for FedEx, making them the largest express delivery company in the United States-a $9 billion company that delivers nearly 40 percent of all overnight domestic packages, according to Beacon Research Group Inc.-but how does this affect your company? In , the underdogs will often go to greater lengths to win over customers and gain market share. There's money to be saved if you just do a little comparison shopping.

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