Make sure the company you choose can deliver the goods.
Overnight shipping: it's almost an afterthought, a "no-brainer." To most people, overnight shipping means one company: Federal Express. Their name has become a generic term, as have "Kleenex" and "Xerox"; when you want something shipped overnight, you "FedEx" it. The company even officially changed their name to the more ubiquitous version, acknowledging its growing status as a household term.
This has proved a profitable practice for FedEx, making them the largest express delivery company in the United States-a $9 billion company that delivers nearly 40 percent of all overnight domestic packages, according to Beacon Research Group Inc.-but how does this affect your company? In business, the underdogs will often go to greater lengths to win over customers and gain market share. There's money to be saved if you just do a little comparison shopping.
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