Google's HTTPS Search Algorithm Update, Keeping User Data Safe

  • ---Shares
Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

Hackers. Stolen passwords. Money taken. Identity theft. Crashed websites.

Shall I go on? Web security, if you can't tell, is increasingly critical. And now Google says so, too.

The search giant  will begin factoring a site's security in its site-ranking algorithm. In other words, if your site doesn't utilize the HTTPS secure, encrypted connection, then your site could turn up further down in Google's search results pages.

It's worth noting that Google is calling this a "lightweight" ranking signal right now, meaning that it's affecting fewer than 1 percent of queries worldwide. Publishing high-quality content is a more important signal to Google's algorithm.

Related: Every Move You Make, Every Step You Take, This Startup Will Be Watching You

"But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web," Google Webmaster Trends Analysts Zineb Ait Bahajji and Gary Illyes wrote in a post announcing the change. Additionally, they offered tips for how you can adopt the encrypted HTTPS connection. 

Google talked about security and HTTPS at its Google I/O developer's conference earlier this summer. Here's the video:

Google has also enhanced encryption for Gmail in an effort to protect emails sent on the service from spying eyes -- namely the NSA. More recently, tech rival Yahoo said it was joining Google's initiative for more secure, hack-proof emails.

Related: Google Unveils Project Zero, an Elite Cybersecurity Squad to Fight Hackers

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.