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Network Marketing

3 Top recruiters recount their successful team strategies.

This story appears in the September 1996 issue of Business Start-Ups magazine.

and recruiting are like the bookends of . The money you make is bolstered best when both ends are strong. As a network marketer, you should picture sales as just the tip of the financial . Recruiting, and the percentages you collect from your recruits' sales (and their recruits' sales, and so on) is what really generates the big bucks.

But recruiting requires more than obtaining someone's signature on a distributor's contract. A good recruiter develops their offspring (a network marketing expression describing one's recruits, or "downline"), much like a parent nurtures a child toward adulthood. Time and training mixed with natural talent can create superstar sellers who make their "parents" proud with residuals.

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