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Providing Affordable Luxury-Quality Clothing to the Masses at Age 29

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This story appears in the September 2014 issue of Entrepreneur. Subscribe »

Online retailer Everlane has a straightforward mission: to provide low-cost, luxury-quality, anti-brand clothing and accessories for men and women, all without middleman markups.

It wasn't so simple when the site launched three years ago. "I had no idea what I was doing," admits founder and CEO Michael Preysman, 29, who had left a job in private equity in New York.

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