Providing Affordable Luxury-Quality Clothing to the Masses at Age 29 With his startup Everlane, Michael Preysman is cutting out the middleman markups from high quality fashion.
By Brittany Shoot •
Opinions expressed by Entrepreneur contributors are their own.
Online retailer Everlane has a straightforward mission: to provide low-cost, luxury-quality, anti-brand clothing and accessories for men and women, all without middleman markups.
It wasn't so simple when the site launched three years ago. "I had no idea what I was doing," admits founder and CEO Michael Preysman, 29, who had left a job in private equity in New York.
At the time, companies from Groupon to Google were feeding the frenzy for daily deals. Gilt's flash sales revolutionized online outlet shopping. And while Amazon had been taking down traditional retailers, there wasn't a company disrupting luxury clothing brands. Preysman, who is now based in San Francisco, wondered how to bring upscale shopping--the streets of SoHo--online. He started Everlane with the basic premise that consumers have the right to know the story behind every product.
The rest of this article is locked.
Join Entrepreneur+ today for access.
Already have an account? Sign In