To Infinity And Beyond

Oh, the places ads can go!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur magazine, May 1999

Talk about taking it to the limit. Recognizing there's no such thing as a blank surface--only surfaces in need of advertising makeovers--the practitioners of promotion are working 24/7 to select an unusual medium for their message. Here's a rundown of some of today's hot spots:

  • Drawing lines in the sand: Believe it or not, Patrick Dori's company (http://www.beachnbillboard.com.)in East Rutherford, New Jersey, can actually imprint a company logo into the sand at the beach.
  • They don't call them supermarkets for nothing: Grocery cart ads may be pass�, but ad-emblazoned checkout sticks are a cheeky addition.
  • Water works: Superior Design Construction (http:// superiordesign.eugene.net/watergate.html)in Springfield, Oregon, can make marketers go with the flow with their water billboards. The 60-foot aerated waterfalls have a kiosk at each end and feature full-motion, three-dimensional projection and animation.
  • Fruit punch: Promotional stickers on fruit prove there's an appetite for ads ad nauseum.
  • Your name in lights: Projection systems like the ones Orangevale, California's Derksen Graphic Projection Systems creates can shine logos and graphics onto any surface, from floors to walls. (Call 916-988-0390 for details.)

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur