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Let the Good Times Roll

Franchising isn't just about burgers and windshield repair (not that there's anything wrong with that). Nowadays, it's about having fun.

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This story appears in the April 2000 issue of Business Start-Ups magazine.

Hey, remember when you were in high school, and your friends would invite you to a big kegger, where there'd be a live blues band, a magic show and all the submarine sandwiches you could eat? "It'll be fun," they'd say. "You need to get out more." Then you'd arrive--and there'd be three people there, playing some inane drinking game in the corner, offering you a cold can of PBR and blasting Led Zeppelin to make it sound like a real party. Real fun.

For many of you, the idea of buying a franchise sounds about as much fun as that "kegger." You keep hearing about how much fun you'll have--then you get there, some guy in a suit hands you a stack of papers to fill out, and you're on your merry way to a rip-roarin' time washing windows in Nowheresville, USA.

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