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Let the Good Times Roll

Franchising isn't just about burgers and windshield repair (not that there's anything wrong with that). Nowadays, it's about having fun.

This story appears in the April 2000 issue of Business Start-Ups magazine.

Hey, remember when you were in high school, and your friends would invite you to a big kegger, where there'd be a live blues band, a magic show and all the submarine sandwiches you could eat? "It'll be fun," they'd say. "You need to get out more." Then you'd arrive--and there'd be three people there, playing some inane drinking game in the corner, offering you a cold can of PBR and blasting Led Zeppelin to make it sound like a real party. Real fun.

For many of you, the idea of buying a franchise sounds about as much fun as that "kegger." You keep hearing about how much fun you'll have--then you get there, some guy in a suit hands you a stack of papers to fill out, and you're on your merry way to a rip-roarin' time washing windows in Nowheresville, USA.

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