Square

Square Just Unveiled Something Coffee Addicts Have Been Dreaming About Forever

2 min read

Square wants to make getting coffee so easy that customers can enter a coffee shop, grab a piping hot latte ready for pickup, and then turn around and leave without stopping to pay.

The mobile payments company is rolling out a new feature in its food-pickup app Order that aims to eliminate the hassles of getting coffee: standing in line, waiting for your order to be completed and paying. Essentially, the updated version allows customers to order coffee on their phones and show up at the coffee shop anytime in the next 24 hours, expecting their order to be ready and fresh.

The key to this ease in ordering is "arrival prediction." The feature uses first-to-market tech to alert baristas when a customer who has ordered a drink on the app approaches the coffee shop, allowing them to immediately start preparing the order. Customers then simply pick up their order and are automatically charged as the leave the shop.

Related: This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends

Users can also save their coffee preferences and customizations, speeding up transactions on the app. Square has paired up with fellow San Francisco startup Blue Bottle Coffee to debut the new features.

Launched in May, Square Order allows people to pre-order items for pickup at eateries that use the Square payments processing system. The service is only active in San Francisco and New York. 

Square, which was co-founded by Jim McKelvey and Twitter's Jack Dorsey in 2009, has recently been seeking to expand its presence in the food space: the company bought high-end food delivery startup Caviar for a reported $90 million in August.

The company is also said to have recently raised $150 million in its latest financing round at a valuation of $6 billion, according to The New York Times.

Related: Square Rolls Out New Analytics Suite

More from Entrepreneur

David provides constructive insight to help businesses focus on their company growth, build brand awareness and know when and how to raise money.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.