Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
1 min read

Millennials' media engagement is at an all-time high. But most of their time isn't spent reading newspapers or watching sports.

The average millennial spends 18 hours a day consuming media – often multiple forms at once. These forms are completely different from those favored by prior generation. For example, the average millennial checks his or her smartphone 43 times and spends 5.4 hours on social media per day. They may still be watching sports and movies – but that only makes up 14 percent of media viewing.

Related: Advice for Entry-Level Employees: How to Be Authentic in the Workplace

Check out the infographic below, assembled by direct-response marketing company Koeppel Direct, to figure out how your company can best connect with millennials.

Click to Enlarge+
Want to Reach Millennials? This Is How They Spend Their Time. (Infographic)

 

Related: 3 Insights Entrepreneurs Must Know About Millennials' Mobile Behavior

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur