Facebook Launches Rooms, an Anonymous App Linking People With Common Interests

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Facebook is attempting to rekindle some of the magic of the Internet’s early era in the form of Rooms, a social app for people who have common interests but may not know each other in real life.

The new app is the latest release from Facebook Creative Labs, the division that also created Paper, Slingshot and Mentions. 

In a statement released today, the company said Rooms was inspired by the Internet’s early role as a virtual “third place,” away from home and work, where people without geographical or social bonds could find others with common interests in forums, message boards or chatrooms and exchange ideas.

Related: Total Reversal: Mark Zuckerberg Embraces Web Anonymity in Facebook F8 Keynote

As rumored, the app will allow users to use aliases instead of their real names. Users can even have different identities for different Rooms.

Users can create Rooms for any topic. Examples of early Rooms include dedicated threads for beatboxing videos, home-cooked meals, and cool shoes in cool locations.

Users can also customize texts and emojis, create pinned messages and add a cover photo. Creators can customize user settings such as deciding whether or not to allow links to outside content.

Rooms is currently available on iOS.

Related: From Snapchat to Whisper: Blindly Trusting Companies With Your Privacy Is Stupid

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur