Dunkin Donuts

Dunkin' Debuts Croissant Doughnut That Totally Isn't a Cronut Knockoff. (Right.)

Dunkin' Debuts Croissant Doughnut That Totally Isn't a Cronut Knockoff. (Right.)

Dunkin' Donut's croissant-donut hybrid may sound familiar, but the chain insists it's no copycat Cronut.

The coffee and doughnut chain is launching a "Croissant Donut" nationally for a limited time this November, reports the Associated Press. The item will be added to the menu starting Nov. 3.

But don't call the pastry another Cronut-knockoff. "Are we copying a specific bakery in New York? The answer is no," John Costello, Dunkin's president of global marketing and told the Associated Press.

Related: Crumbs's Comeback Begins With Grand Reopening and Pastry Mashups

 


In any case, New York baker Dominique Ansel's famed Cronut is far from the only doughnut-croissant mashup on the market. Today, you can find Crognets, Croughnuts, doissants, cro-crèmes, doughscuits, brioughnuts and wonuts. Cupcake chain Crumbs, which recently emerged from bankruptcy, offers the "Crumbnut," and debuted the "Baissant" (bagel meets croissant) upon its repoening. The Cronut non-knockoff has gone from a slightly scandalous and trendy treat to a pastry shop mainstay.

However, if the Croissant Donut causes even a slight stir, Dunkin' could use the boost. The chain, which reported better-than-expected quarterly profit last week, recently announced that achieving the low-end of its U.S. comparable sales growth target of 2 to 3 percent in 2014 would be a challenge. Dunkin' previously cut its outlook for the year in July, due to increased competition from fast-food rivals and the negative impact of high milk prices on Baskin-Robbins profits. 

Related: If You Fry It, They Will Come. Cronuts and the Business Case for Imitation.

Edition: December 2016

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