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High-Tech Meets High Fashion: The New Look of Wearable Technology

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This story appears in the December 2014 issue of Entrepreneur. Subscribe »

If wearable tech is to live up to its potential, it needs to start looking better. That’s why a growing number of savvy tech companies are collaborating with forward-looking fashion houses, and startups are focusing on design first.

“Wearables are arguably the most personal technology we’ve seen,” says Ayse Ildeniz, vice president and general manager of Intel’s New Devices Group, which partnered with hip retailer Opening Ceremony on smart bracelets, and with accessories giant Fossil for an upcoming project. “As such, we believe the fashion and design industry should be in the driver’s seat.”

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