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Vertical Gardens Exist. You're Welcome.

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This story appears in the December 2014 issue of Entrepreneur. Subscribe »

Green is gold in today’s environmentally conscious market, and studies have shown that demonstrable environmental consciousness can tip the balance for consumers when making purchasing decisions. Retailers have been quick to take notice—not just by using sustainable processes and packaging in their ventures, but by changing the way consumers experience their brands. One high-impact way to do so is by incorporating what’s known as living walls—vertical planting systems—into retail spaces. 

Todd Reed

Environmentally conscious jeweler Todd Reed built a two-level living wall into his recently opened store in Venice, Calif. The installation begins on the building’s facade and continues to the interior, cut by a wall of glass. Mike M. Moore, founder of architecture firm Tres Birds Workshop, is helping the Boulder, Colo.-based jeweler stake his claim in California. 

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