The 11 Must-Use Social Media Strategies to Expand Your Brand

Staff Writer. Covers leadership, media, technology and culture.
6 min read

An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand. 

1. Make your tweets stand out.

If you don't want your posts to get lost in the Twitter stream, make sure to include an image, related link or even an emoji to separate your missives from the torrent of other tweets.

2. Express yourself with longer posts.

If you feel limited by Twitter's 140 character count, feel free to expand on a point with posts on platforms like Tumblr, Google+ and LinkedIn.

Related: 11 Foolproof Ways to Grow Your Small-Business Facebook Following

3. Strengthen your Facebook network.

If you find that you aren't getting the response you are after from your company's Facebook page, create some groups to spark more connections and conversations around your product and brand. Your customers can also choose to get updates from you this way.

4. Inspire action.

Include call to action buttons (i.e. "like this page" and "learn more") in your posts to gain more traction, clicks and conversions.

5. Stay top of mind.

Market and post consistently across multiple platforms. Tailor your posts for each community and be sure to include links to your other social accounts in the bio and about sections so customers know where else to find you. 

Related: 7 Basic Social-Media Tips to Set Your Marketing Right

6. Make connections.

You’re not just selling a product or a service, but a larger network. If you know of people in your orbit who would benefit from meeting, whether they are an investor, advisor, client or customer, make the introduction – you and the brand be well remembered.

7. Share your feedback.

When you get positive feedback from a customer, don't be afraid to highlight it. Retweet customer praise, thank individual customers on your Facebook page and consider a crowd sourced, user-generated campaign.

8. Veer off the beaten track.

If a marketing idea appeals to you but you're not sure if it'll work, do the research but give it a try anyway. People will appreciate something a little unusual, and it could go viral.

For three additional tips, please check out the video above. 

Related: How Far Is Too Far in the Race for Eyeballs?

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