Twitter Unveils New Ecommerce Feature

Twitter Unveils New Ecommerce Feature
Image credit: Twitter via Blog

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Following the introduction of its "buy button" in September, Twitter has rolled out a new ecommerce feature called Twitter Offers. 

In a blog post, the company explained that it sees this as a way to explore and test how "advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps."

Beginning this week, U.S. users who see a Twitter Offer pop up in their feed can add it to their credit or debit cards and then redeem that offer by using their cards in the retailer's online stores or brick-and-mortar locations, without any additional coupons. 

Related: Twitter Exec Accidentally Reveals Potential Acquisition in Epic Twitter Fail

On the business end, Twitter's aim is to create a low barrier of entry for retailers to participate (no extra software or add-ons to their existing payment processes) and for advertisers to use the offers to measure the effectiveness of the promotions. The deal option is available to marketers that purchase a Promoted Tweet, which show up in users' Twitter feeds.

As far as privacy concerns go, the company says that once a credit or debit card is used to obtain an offer, the card in is encrypted and users can remove the stored info from their account whenever they like.

Related: With the Arrival of Twitter's 'Buy' Button, Is It Time to Move Into Social Commerce?

This is not Twitter's first foray into the ecommerce space. In September, it began testing a "Buy" button that allows users to purchase products from a select group of retailers directly within a tweet. 

Facebook has also been dipping into the ecommerce space. Its own "Buy" button was referenced this week in an announcement on the social network's latest privacy policy update (which goes into effect on Jan. 1). The company wrote "we're testing a Buy button that helps people discover and purchase products without leaving Facebook. We're also working on new ways to make transactions even more convenient." 

Related: Preparing for Black Friday? Check Out These Stats About Online Sales. (Infographic)

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur