You can be on Entrepreneur’s cover!

Sift Through Your Business Ideas for a Winner With These 3 Steps You may have lots of great ideas, but which ones are actually profitable ones?

By Adam Toren

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Great ideas are an important part of the creative process that is required for success as an entrepreneur. The more ideas you have, the better you'll be at thinking on the fly, coming up with a great product, improving your product offering and problem solving throughout your life.

Related: Do You Need a Great New Idea? Stand On the Shoulders of Giants.

However, when you're just getting started, too many ideas can sometimes feel like a bad thing. A flood of ideas can make you wonder which ones you should pursue and which ones your should leave on the sketchpad for later exploration. If you've got a list of some pretty good ideas, but you're feeling immobilized about which ones to move forward with, check out these three steps to pick a winning idea.

1. Gut-check

The first step is to start to sift through the ideas you actually feel passionate about. If you can't see yourself staying excited about an idea now, don't pursue it. No matter how much you're in love with any particular idea, there will be challenges.

When you identify an idea that you really love, you'll have that extra bit of passion needed to bring that idea through the hard times and into fruition. Check your gut and go for the idea that you love!

Related: Is Your Startup Idea a Killer, or Should It Be Killed?

2. Explainable

The next step is to try to explain the idea as a business model to someone. Do they get it? You don't have to work out all the details but just vocalizing and hashing through explaining your idea to someone, preferably to someone with experience related to the idea's market, will help you to see if it can move out of the idea stage and into a planning stage.

An idea you can't explain is one that you are more likely to face issues with. If you can't get anyone to understand the idea then how will you get clients to understand it and want to purchase it? You should take the time to fully explore if it's explainable and understandable.

3. Executable

The final step if your idea makes it past the explainable phase is to see if there are aspects of the idea as a business that you could actually execute on to make it profitable. An idea that can't be executed on isn't an idea worth taking any further.

If the idea is so far beyond your skills or understanding that you don't know what to even do to get started, it might be time to consider an idea that's more in your grasp. Ask yourself what next steps could you take to start making this idea an executable business plan. If you can't think of any next steps, scrap it and start over at step one.

Related: Why Your Business Idea Should Sell Itself

Adam Toren

Serial entrepreneur, mentor, advisor and co-founder of YoungEntrepreneur.com

Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Phoenix, Ariz.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Side Hustle

I Started a Semi-Passive Side Hustle That Earns $33,000 a Week on Amazon: 'Selling There Is a No-Brainer'

Dr. Jenny Woo wanted to create a product that would help people connect, and it turned out to be a lucrative one.