The Do's and Don'ts of Press Releases (Infographic)

The Do's and Don'ts of Press Releases (Infographic)
Image credit: Shutterstock

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
This story originally appeared on PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet.

If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong. They might have had an easier time of it if they had taken the time to review the dos and don’ts of the press release.

A new infographic from Skadeedle/Vertical Response pulls together some of the things that PR pros should absolutely include as part of their press releases (a catchy headline, for example), and some of the things they should avoid at all costs (like exclamation points!).

Check it out and let us know if there are any glaring omissions.

Click to Enlarge

The Do's and Dont's of Press Releases (Infographic)

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur