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Facebook Is Rolling Out a 'Call-to-Action' Feature for Businesses

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Businesses can now include a direct 'call-to-action' button on their pages, which will appear to the left of the Like button.

Twin Design | Shutterstock.com

Yesterday, the social networking giant began rolling out this new feature, which it's touting as "a new way for people to interact with businesses." With a single click, Facebook users will be able to book a reservation, a game, sign up for subscription services, or shop online among other options.

"Businesses like yours now have a better way to get people to their ," the company wrote in a blog post announcing the , adding that its inclusion will "help your audience clearly understand the action you want them to take after seeing the ad." (There are currently seven distinct call-to-action options: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video.)

Related: Mark Zuckerberg Slams Apple's CEO Over Comments About Customers

The Dollar Shave Club, a retailer that delivers shaving supplies by mail, tested the feature in a three-week trial run, and (in a blog post on Facebook, naturally) gave it a glowing review: "The Sign Up call-to-action button delivered a 2.5X higher conversation rate versus other comparable social placements aimed to drive new user acquisition," wrote Brian Kim, the company's director of acquisition.

For businesses, this new feature is a welcome improvement, allowing users to more seamlessly do whatever the selected call-to-action button specifies.

And of course, there's something in it for Facebook, too. As The Wall Street Journal notes, the call-to-action button allows the social network to easily track how users interact with businesses outside its platform -- i.e. how they spend their time and more importantly, their money.

Facebook's call-to-action began rolling out yesterday, and will appear in the U.S. over the next few weeks before going international next year.

Related: Twitter Unveils New Ecommerce Feature

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