Instagram Treats Users to Five Fresh, New Filters

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
Former West Coast Editor
2 min read

For the first time in two years, Instagram is treating its users to a fresh batch of photo filters -- five in all. And, of course, they’re named like hipster kids.

Welcome, Aden, Crema, Ludwig, Perpetua and Slumber, in all your subtle beauty.

Related: New Polaroid Camera Lets Users Print Images and Share on Social

The popular photo sharing app, which last week eclipsed Twitter in total monthly users, announced the news in a blog post yesterday. According to Instagram, the added quintet of filters was inspired by the perpetual, crazy-hashtagged gush of art, fashion, photography and design snaps captured by its 300 million plus-member community.

If you haven’t tweaked any pics with the new filters already, you should. They’re already in your filter tray and they’re super easy to use. Bonus for wafflers: You can even preview the filters’ effects before committing.

Related: Wish You Could See the World Through an Instagram Filter? Now You Can.

Apparently in the gifting spirit, Instagram also rolled out the ability to add captions to photos last month. In an effort to quell fake accounts, the company also recently introduced Twitter-like verified badges for celebs, professional athletes and other high-profile public figures.

Related: 3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur