The Cluetrain Manifesto

The Cluetrain Manifesto: The End of Business as Usual
Magazine Contributor
1 min read

This story appears in the April 2000 issue of Business Start-Ups magazine. Subscribe »

A bit esoteric, a lot food-for-thought, The Cluetrain Manifesto: The End of Business as Usual (Perseus Books, $23) began as an Internet discussion among tech veterans Rick Levine, Christopher Locke, Doc Searls and David Weinberger about the new state of business. Using 95 theses originally posted on http://www.cluetrain.com as a springboard, the authors hearken business back to the town marketplace, where merchants talked with customers, not at them with ads and marketing messages. From fostering your employees' creativity on your intranet to joining conversations about your company that already occur on the Internet, The Cluetrain Manifesto invites you to take a new look at the impact of the Internet on both your business and society.

loading...

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur