The Cluetrain Manifesto

The Cluetrain Manifesto: The End of Business as Usual
Magazine Contributor
1 min read

This story appears in the April 2000 . Subscribe »

A bit esoteric, a lot food-for-thought, The Cluetrain Manifesto: The End of Business as Usual (Perseus Books, $23) began as an Internet discussion among tech veterans Rick Levine, Christopher Locke, Doc Searls and David Weinberger about the new state of business. Using 95 theses originally posted on http://www.cluetrain.com as a springboard, the authors hearken business back to the town marketplace, where merchants talked with customers, not at them with ads and marketing messages. From fostering your employees' creativity on your intranet to joining conversations about your company that already occur on the Internet, The Cluetrain Manifesto invites you to take a new look at the impact of the Internet on both your business and society.

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding