Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
If you see strange things in logos, your eyes don't deceive you. Companies play tricks on us all the time. Can you point out FedEx's award-hogging hidden arrow? How about Hershey's sweet sideways "kiss"? Ever notice Gillette's razor-sharp covert blade?
The use of subliminal imagery is old hat for big brands. When it comes to logos, the most common form is the manipulation of negative space to reinforce core brand themes and key products and services. The hope, though often refuted by psychologists, is that hidden visuals will keep brands forefront in our mind's eye, all the way to the checkout.
Now, time for some eye spy fun. Set your eyes on the 40 crafty logos in infographic from U.K.-based gift card maker Oomph below to -- pun incoming -- "see" how skilled you are at detecting hidden imagery. If at first you don't succeed, refer to the cheat sheet below each logo. We had to a few times.
Related: How to Create a Logo.
Entrepreneur Editors' Picks
Formerly Enslaved Black Man Nearest Green Taught Jack Daniel Everything He Knew About Whiskey. Today, the Founder of Uncle Nearest Premium Whiskey Celebrates His Legacy.
Leadership Lessons From the Exclusive Creativity School That 'Packs 5 Years Learning Into 5 Days'
3 Expert-Backed Strategies for Staying Calm in Times of Confrontation
The CEO of Wayfair Has Helped Revolutionize Digital Shopping for 20 Years. Here's How He Handles Rocky Economic Conditions.
This Founder Went to Prison When He Was 15 Years Old. That's Where He Came Up With the Idea for a Company Now Backed By John Legend.
3 Signs You're Letting Pride Get in the Way of Being Successful
Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here's How You Can Too.