Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.
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Companies are getting adept at using big news events for marketing, especially on social media. The blizzard that stuck the Northeast over the past couple of days proves the point.
A few opportunistic companies used the wintery weather as an excuse to get the word out about their products on Twitter. Here are five companies – all incidentally in the food and beverage industry – that tried to feed off the Snowpocalypse media frenzy in 140 characters (or less).
The best kind of winter blues. pic.twitter.com/H1kUOxYHdr— Pepsi™ (@pepsi) January 27, 2015
2. Olive Garden, owned by Darden Restaurants
4. Guinness, owned by Diageo
5. Dr Pepper, owned by Dr Pepper Snapple Gorup
Storyful contributed to this report.