Blizzard, You Say? These 5 Companies Used the Social-Media Hype to Their Advantage.

1 min read
This story originally appeared on Fortune Magazine

Companies are getting adept at using big news events for marketing, especially on social media. The blizzard that stuck the Northeast over the past couple of days proves the point.

A few opportunistic companies used the wintery weather as an excuse to get the word out about their products on Twitter. Here are five companies – all incidentally in the food and beverage industry – that tried to feed off the Snowpocalypse media frenzy in 140 characters (or less).

1. Pepsi


2. Olive Garden, owned by Darden Restaurants


3. McDonald’s


4. Guinness, owned by Diageo


5. Dr Pepper, owned by Dr Pepper Snapple Gorup


Storyful contributed to this report.

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Save on an annual Entrepreneur Insider membership through 5/8/21. For just $49/yr $39/yr, you’ll enjoy exclusive access to:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur