Pharrell Dresses as Hilton Bellhop, Becomes a Brand Favorite Yet Again

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Pharrell Dresses as Hilton Bellhop, Becomes a Brand Favorite Yet Again
Image credit: REUTERS | Lucy Nicholson
1 min read

Pharrell seems to have found his Grammy fashion inspiration yet again in the world of franchises.

When Pharrell showed up onstage at the Grammy Awards on Sunday dressed in an outfit straight out of The Grand Budapest Hotel, Twitter was quick to offer up quips about his outfit. Among the teasing Twitterers: Hilton Hotels.

This is the second year in a row that Pharrell has garnered mockery from franchises with his Grammys attire. Last year, Arby's tweet poking fun at Pharrell's familiar hat went viral, and has since been retweeted over 78,000 times.

Arby's actually went on to buy the hat from Pharrell for $44,100. We'll see if Hilton makes an offer on the bellhop uniform -- maybe the entrepreneurial rapper and producer is trying to make a business out of selling social media-savvy companies his Grammys outfits.  

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.