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Power Shopping

Women are doing it; new data indicates just how much.

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

When it comes to shopping for clothing, household items and cars, studies have shown women wield a tremendous amount of influence. But a December 1999 survey released by the National Foundation for Women Business Owners (NFWBO) has found that women entrepreneurs are just as dominant when making decisions about goods like telephone, cable and Internet service, as well as insurance policies.

In fact, 86 percent of women business owners use the same products at home that they purchase for their companies.

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