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The Anatomy of a Winning Business Pitch

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This story appears in the March 2015 issue of Entrepreneur. Subscribe »

Angie Allison of Bellies and Babies worked with marketing consultant Megy Karydes to come up with a snappy opener to pitch her wellness service to potential licensors or franchisees: "Bellies and Babies simplifies the business of simplifying life for moms."

The audience: Women who are intrigued by a business that helps other women, and healthcare practitioners who want to add lifestyle services to their practices.

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