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Feelin' the groove with the latest trends in 2000

This story appears in the April 2000 issue of Entrepreneur. Subscribe »

HOT: Deep-fried fare. Market research firm NPD Intellect Group Inc. reports the number of deep fryers sold in 1999 was up 32 percent from 1998, while sales of steamers remained flat.

NOT: Battling the bulge. "Low-fat is out," insists Phyllis Ann Marshall of Costa Mesa, California, food-industry consulting company FoodPower. "People are just sick of it!"

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