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This Women's Shopping Service Brings the Stylist to Your Door

This story appears in the April 2015 issue of Entrepreneur. Subscribe »

If Stitch Fix has its way, no woman will have to suffer the indignity of unflattering dressing-room lighting again.

Stitch Fix
Skip the dressing-room drama with a package from Stitch Fix.

The San Francisco-based e-tailer, founded in 2011 by Katrina Lake, ships curated clothing and accessories directly to its customers. The selections are based on a 10-minute style profile that asks practical questions about height, weight and body shape, but also drills down for style preferences and whether a customer wishes to flaunt her cleavage, arms, legs or midriff, or keep them covered. Users schedule how often they receive new deliveries.

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