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This Site Is Helping Businesses Save on Merchandise Orders

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

In 2006, when Jonathan Jenkins and his wife, Danielle, opened their first business, a women’s fashion accessories store in Abilene, Texas, they worked with suppliers in Asia. But they quickly found that overseas vendors required high minimum orders on the scale of Walmart and Macy’s, so the couple had to buy more inventory than they needed. 

OrderWithMe
The ordering interface is optimized for web and mobile.

The store closed during the Great Recession, and the couple moved on to their next venture, a tech startup that focused on gamification apps for the Chinese ESL market. That fizzled out as well, but between their experiences in retail and tech and dealing with Asian suppliers, they came up with OrderWithMe, an online buying club that helps U.S. independent retailers save money by aggregating their merchandise orders and taking them directly to manufacturers in Asia.

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