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How One Company's Light Bulb Moment Improved Skateboard Safety

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This story appears in the April 2015 issue of Entrepreneur. Subscribe »

Entrepreneur: Greg Rudolph, founder of Board Blazers, which sells colored adhesive lights for skateboards, longboards and scooters.

Jeff Clark
Stoked: Greg Rudolph of Board Blazers.

“Aha” moment: The light bulb went on in 2011 when Rudolph saw a fellow Arizona State University student riding around campus with Christmas lights duct-taped to the bottom of his skateboard. Rudolph, then a sophomore in the business program, wasn’t a skateboarder himself, but he recognized a smart idea when he saw one. He knew that skateboarders appreciate the ability to customize their gear, not to mention the safety benefits of being more visible at night. 

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