How One Company's Light Bulb Moment Improved Skateboard Safety Skateboarders stay safe with customizable adhesive lights.

Entrepreneur: Greg Rudolph, founder of Board Blazers, which sells colored adhesive lights for skateboards, longboards and scooters.

"Aha" moment: The light bulb went on in 2011 when Rudolph saw a fellow Arizona State University student riding around campus with Christmas lights duct-taped to the bottom of his skateboard. Rudolph, then a sophomore in the business program, wasn't a skateboarder himself, but he recognized a smart idea when he saw one. He knew that skateboarders appreciate the ability to customize their gear, not to mention the safety benefits of being more visible at night.

"The majority of skateboarding accidents occur while riding on the street, not at skate parks," Rudolph explains.