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Writing A Press Release

Make sure you answer "yes" to these five important public-relations questions.

This story appears in the March 1997 issue of Business Start-Ups magazine.

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you answer "yes" to these key questions when writing your next press release:

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