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Mercedes' Self-Driving Car Says Hello to San Francisco Excited to see the futuristic-looking car, people take to social media to share their pictures.

By Jason Fell

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Reuters | Steve Marcus

How nice would it be to climb into your car for a leisurely drive and not even have to touch the steering wheel? Traditional car and tech companies alike are betting there's a market for self-driving cars. Among them is luxury car maker Mercedes-Benz, which has developed a prototype of its own.

You might have seen it first at the Consumer Electronics Show in January. Now, this futuristic-looking vehicle is turning heads on the streets of San Francisco. And as you might expect, people are getting all worked up and sharing their pictures over social media.

Here are a couple of examples:

Related: Self-Driving Cars Could Generate Billions in Revenue

The F 015 concept vehicle from Mercedes goes beyond automated braking and steering systems. This car doubles as a "virtual living room" with a lounge-like seating arrangement for up to four people. And, because its Mercedes, it comes trimmed in walnut veneer, nappa leather, polished aluminum and glass, with soft blue LED lighting.

Whether the car is truly running autonomously in San Francisco or under human control is unclear. Either way, this car is certainly something to look at.

For a closer look, check out this video from Mercedes:

Related: Apple Studies Self-Driving Car, Auto Industry Source Says

Jason Fell

VP, Native Content

Jason Fell is the VP of Native Content, managing the Entrepreneur Partner Studio, which creates dynamic and compelling content for our partners. He previously served as Entrepreneur.com's managing editor and as the technology editor prior to that.

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