My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Here Are the First 24 Apple Watch Apps

This story originally appeared on Fortune Magazine
Here Are the First 24 Apple Watch Apps
Image credit: Apple

Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device.

The list below, scraped from the App Store by9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question.

These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition.

It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others target narrow interests — cricket, baseball, fantasy football. Some — like WeChat and AliPay — are pitched to the Asian market. Some, like SkyGuide, are probably there because they’re just so cool.

Two notable omissions: Google and Facebook.

Most of the images in Apple’s TV ad, below, were generated by home-grown apps.

This story originally appeared on Fortune Magazine

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป