Barilla's New Pasta Eliminates Step No. 1: Boiling the Water

Barilla's New Pasta Eliminates Step No. 1: Boiling the Water
Image credit: Barilla US via Youtube
Barilla Pronto Pasta

Franchise Your Business

Schedule a FREE one-on-one session with one of our Franchise Advisors today and we’ll help you start building your franchise organization.
2 min read

If you've ever felt like your cooking skills are so lacking you can't even boil water, you should probably check out Barilla's new pasta.

The pasta company recently released 'Pronto,' an "easy-to-prepare" line of pasta that allows for easier and speedier preparation. The pastas cut out the period of waiting for water to boil and the need to drain the pot. Instead, you just throw the pasta in the pot or pan and turn the heat on, and the pasta absorbs all the water by the time it is complete.

The Pronto line – which was introduced earlier this year, but just recently gained a spurt of media attention – includes linguine, rotini, elbow, penne and spaghetti. Here's an ad for the spaghetti, demonstrating the one-pan method in action:

Related: Pasta Maker Barilla Opens First Restaurant, Aims to Be 'Italian Version of Chipotle'

Certain chefs and home cooks have touted one pot, no boil methods for years. However, Barilla's entrance in the space marks the first time that a major company has created pasta specifically crafted for the practice.

The product launch also marks another milestone in Barilla's company makeover. In 2013, the company came under fire when chairman Guido Barilla said, “I would never do a commercial with a homosexual family, not for lack of respect but because we don't agree with them." Since then, Barilla has made concrete changes to become one of the Human Rights Campaign's best workplaces for LGBT employees. Getting media coverage for innovative products instead of controversy is clearly a key ingredient in revamping the Barilla brand. 

Related: How Barilla Transformed Into a Trailblazer for Corporate Equality

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur