Taco Bell to Give Away Free Biscuit Tacos as Breakfast Battle Rages On

Taco Bell to Give Away Free Biscuit Tacos as Breakfast Battle Rages On
Image credit: Taco Bell

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read

Taco Bell is reigniting the breakfast wars by serving up free breakfast tacos.

On May 5 (a.k.a. Cinco de Mayo), the fast-food chain is giving away free Biscuit Tacos between 7 a.m. and 11 a.m. in honor of “Breakfast Defector Day.” The brand announced the giveaway today using Twitter’s live-streaming app Periscope -- a social media-savvy move from a brand dedicated to marketing to millennials.

In March, Taco Bell took the infamous Waffle Taco off the menu, replacing the item with the Biscuit Taco, a similar breakfast offering that folds in ingredients such as bacon, sausage, eggs and cheese.

Related: Taco Bell Is Replacing Its Infamous Waffle Taco With This New Concoction

Since Taco Bell launched breakfast about a year ago, the company and McDonald’s have been battling for control of the breakfast mealtime. Aggressions recently heated up after Taco Bell launched the Breakfast Defectors campaign in March, airing a series of ads with strongly anti-McDonald’s undertones.

McDonald’s responded to the Tex-Mex chain with a sassy tweet. Some McDonald’s locations began offering free McMuffins with a Taco Bell breakfast receipt -- a move that seems more likely to boost traffic at both companies than help McDonald’s get ahead. The burger chain additionally has begun testing breakfast all day in select locations, as the company prepares to announce a turnaround plan on May 4 -- the day before “Breakfast Defectors Day.”

Related: McDonald's Is Trying Out All-Day Breakfast

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Let us help you take the NEXT step. Whether you have one-time projects, recurring work, or part-time contractors, we can assemble the experts you need to grow your company.

Latest on Entrepreneur