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High Return

Here are a few tips from the experts to make sure your calls get returned.

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

Calling a prospect and leaving a voice-mail message can be a frustrating experience. It seems more and more people don't have the time or inclination to return calls these days. What can you do to break through the barrier? We asked the experts to offer up some techniques:

Leave a message with only your name and number. Nothing more. This works best with cold calls, because the prospect may call back out of sheer curiosity. If you're following up on an in-person meeting, try another tactic: Leave a message indicating that you've got a way to solve a problem previously discussed with the prospect. Leave just part of the solution. They'll call back just to hear you out.

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