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Is a High-Tech Customer Loyalty System Right For You?

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This story appears in the June 2015 issue of Entrepreneur. Subscribe »

Q: Are the new high-tech customer loyalty systems worth it?

A: The short answer is yes, if only for the customer analytics they provide. With such systems, customers sign up online; after that, you’ll know exactly when they’re in your store, what they bought and how quickly they redeemed the promotional offer that brought them there. 

Jan Vašek | StockSnap.io

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