Apple Launches a 15-Inch MacBook Pro With 'Force Touch' and An Updated iMac

Apple Launches a 15-Inch MacBook Pro With 'Force Touch' and An Updated iMac
Image credit: startupstockphotos.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
This story originally appeared on TechnoBuffalo

Apple announced two exciting changes to its Mac lineup today. The company is rolling out an upgraded 15-inch MacBook Pro with a Force Touch trackpad. It’s also offering a cheaper version of the Retina iMac.

The upgraded MacBook Pro doesn’t just add a new trackpad. It also offers 2.5 times as much flash storage, an extra hour of battery life (bringing that up to 9 hours of web browsing), and a faster performance overall thanks to AMD Radeon R9 M370X graphics. All that new hardware comes at a price though, and the upgraded laptop now costs between $1,999 and $2,499 depending on your exact configuration.

“The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display,” said Apple’s marketing chief Phil Schiller. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”

Speaking of which, the new Retina iMac offers the same stunning display for as little as $1,999 by replacing Apple’s Fusion drive with a standard 1TB option. Meanwhile, Apple’s higher end 27-inch desktop has also dropped in price from $2,499 to $2,299.

Apple’s online store has already been updated to reflect the change. You can head over now to check out the new Mac options for yourself.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur