How to Turn Your Passion Into a YouTube Phenomenon A conversation with influential fitness blogger and YouTube star Cassey Ho.

By Lewis Howes • May 27, 2015

This story originally appeared on Lewis Howes

When someone has incredibly positive energy, it's hard NOT to be excited about what they're doing.

Such is the case with today's guest on The School of Greatness.

I met Cassey Ho recently at her book launch party and was immediately impressed by what she has created by following her passion.

Not only does she run a top-rated fitness blog, Blogilates, but she has more than 2 million followers on her fitness YouTube channel, is a fashion designer, the #2 ranked fitness influencer online, and an incredibly smart and service-oriented woman.

I wanted to get her on the show to learn how she grew her brand and channel and the story is awesome.

Cassey talks about her super intense Asian upbringing (playing tennis, going to college to be a doctor, not being able to date) and how she bravely chose to follow her passion for fitness instead.

We cover the nuts and bolts of building a strong YouTube channel, how to deal with haters, and her plans for the future.

Welcome to the inspiration and joy that is Cassey Ho in Episode 178.

Subscribe on iTunes, Stitcher Radio or TuneIn

In This Episode, You Will Learn:

How Cassey got a following on YouTube (without meaning to)
How she got a full-ride scholarship to college by selling cookies at school
Her focus on service and how it propels her business and brand
What she does when she feels bad about her body
The story of how she proved to her parents that she could follow her passion and succeed
How to be a leader in your industry, but not a slave to it
The dangers of being too perfect for YouTube
Why she oversees the artistic direction of her products and brand even now
Why you need to create products from your YouTube channel and not just rely on views and ads
Plus much more…

Lewis Howes

New York Times Bestselling Author, Entrepreneur, Coach

Lewis Howes is a New York Times bestselling author of The School of Greatness and The Mask of Masculinity. He is a lifestyle entrepreneur, high performance business coach and keynote speaker. A former professional football player and two-sport All-American, he is a current USA Men’s National Handball Team athlete. He hosts a top 100 iTunes ranked Apple podcast, The School of Greatness. Howes was recognized by the White House and President Obama as one of the top 100 entrepreneurs in the country under 30. Details magazine called him one of “5 Internet Guru’s that can Make You Rich.” Howes has been featured on Ellen, Good Morning America, The Today Show, The New York Times, People, ESPN, Sports Illustrated, Men’s Health and other major media outlets.

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