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Tweet Them Right: 3 Steps to Increasing Customer Loyalty Via Twitter

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This story appears in the July 2015 issue of Entrepreneur. Subscribe »

Q: How can I use  to boost ?

A: Long Island, N.Y.-based social strategist Ted Rubin says companies should use Twitter to engage, respond and add value to their customers. “Twitter is so great,” he says, “because you can put out content rapid-fire, and you can see what people react to.” Rubin knows of what he speaks: He has 278,000 Twitter followers of his own.

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