Customer Service

Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users

Why Twitter's New DM Character Limit Could Be a Game Changer for Business Users
Image credit: Shutterstock
Former Staff Writer
2 min read

Amid a highly-fraught CEO shakeup, Twitter just announced a potentially game-changing alteration to its platform -- especially as it pertains to business users.

Beginning in July, Direct Messages sent via Twitter will no longer have a 140 character limit, the company announced yesterday. Now, messages can be as long as a 10,000 characters -- which could be welcome news to businesses who use the social networking service as a real-time customer service center.

While the immediacy and brevity of a tweet (whose character limit will remain at 140) can offer an instant fix for annoyed consumers, as well as a public podium for businesses to showcase consideration, sometimes resolution requires longer, private exchanges.

Related: The Genius Solution to One City's Pavement Problem: Make the Potholes Tweet

And as many analysts have suggested that the future of social media lies in messaging apps -- which, in Asia, are currently being used to transact payments, play games, hail rides and more -- Twitter is likely aiming to expand its messaging capabilities. Until now, the character limit typically resulted in stuttering conversations broken up into 140-character missives.

Other changes Twitter has made to messaging recently include allowing users to send Direct Messages to other users they don’t follow, as well as the launch of Group Direct Messages in January.

It has also long been rumored that Twitter, like Facebook, could be developing a standalone messaging app.

Related: Twitter Reportedly in Talks to Buy Flipboard

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur