Service To A Tee
How can I wear my expertise on my sleeve?
Question: I have 12 years of experience in the golf shop merchandising field, buying and management and have started a business providing assistance in these areas to golf course and country club shops. A lot of shops could use my services, but how do I let them know this without damaging egos?
Glendale, Arizona
Answer: The best way to get around egos is to establish yourself as a trusted expert to whom potential clients can turn, then set up opportunities for them to be able to turn to you. One of the first steps we recommend is setting up a Web site you can refer people to. If need be, you can start with nothing more than a simple online brochure. You can set up a Web site for free with some ISPs, but we believe it's best to host your site so you can use your business name as a dot.com address.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
