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Service To A Tee

How can I wear my expertise on my sleeve?

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This story appears in the April 2000 issue of Entrepreneur. Subscribe »

Question: I have 12 years of experience in the golf shop merchandising field, buying and management and have started a business providing assistance in these areas to golf course and country club shops. A lot of shops could use my services, but how do I let them know this without damaging egos?

Renee Weiss

Glendale, Arizona

Answer: The best way to get around egos is to establish yourself as a trusted expert to whom potential clients can turn, then set up opportunities for them to be able to turn to you. One of the first steps we recommend is setting up a Web site you can refer people to. If need be, you can start with nothing more than a simple online brochure. You can set up a Web site for free with some ISPs, but we believe it's best to host your site so you can use your business name as a dot.com address.

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